The Challenge: 
Special Olympics New Jersey needed to differentiate their organization and fundraising efforts from the 2014 National Games which will be held in New Jersey.

Our Solution:
New Jersey often gets stereotyped for showing off its pride through fist pumps and body contests at the Jersey shore. We created Genuine Jersey Pride, a campaign that turns those stereotypes on their head and shows that the ultimate expression of Jersey Pride is in the involvement with the Special Olympics of New Jersey. The campaign showcases the achievements of local athletes while encouraging everyone to find out what Genuine Jersey Pride is all about.