MEDLEY HEALTH®

The challenge: 
Medley Health was a new company with little visibility and an unfamiliar business model – a membership-based medical practice. They needed to establish a brand and generate enough interest to convince doctors to switch to this new membership-based healthcare model – and to get their patients to join, too. 
 

The insight:
We learned through research that a main area of dissatisfaction in a traditional medical practice setting was the lack of a real relationship and connection between doctors and patients. By emphasizing this relationship, we had an opportunity to convince patients and doctors that joining Medley Health would give them more of what they wanted – a more tight-knit patient/doctor relationship that would ultimately result in better health outcomes. 

Our solution:
We created the brand platform called “M-powered.” Suggesting that doctors and patients who join Medley Health were “M-powered” to have deeper relationships, better communication, and improved health results. ”M-powered” gave life to the brand – and provided the perfect springboard for a robust web site that both informed and educated. 

Not only did we create a brand platform that brings to life the enhanced patient/doctor relationship, but we also created digital tools that actually made it easier for doctors and patients to build that relationship. To further differentiate Medley Health and establish the deeper patient/doctor relationship, we developed personal URLs for each doctor, which provided a means of enhanced communication between doctor and patient. Through a patient portal, a patient could get in touch with his or her doctor via text or email, in addition to the more traditional phone call. A doctor could then answer questions, give test results, suggest articles and more – securely, 24/7.  Having greater access to his or her doctor made for an “M-powered” relationship.

Recognition:
2011 - Pharma Choice Award (Silver)